Ha, Su Kyung (하수경) 교수 상세 프로필

Ha, Su Kyung (하수경) 사진
Ha, Su Kyung (하수경)
Affiliation
Visiting Professor at Seoul School of Integrated Sciences and Technologies
Research Fellow at The Institute for Industrial Policy Studies
Areas of Interest
Brand Management, Marketing Strategy, Marketing Research
Education
Ph.D in Business Administration, Seoul School of Integrated Sciences and Technologies
M.B.A. in Marketing, The Catholic University of Korea
B.S. in Business Administration, The Catholic University of Korea
Experience

2013.11~Current: Director, NBP(The Institute of Nation Brand Promotion)
2012. 08~2013.07: Director, DBMS(Design and Brand Management Society)
2011.03~2014.02: Adjunct Professor, aSSIST(Seoul School of Integrated Sciences & Technologies)
2014.02~2016. 02: President & Director, IPS(The Institute for Industrial Policy Studies)
2010.03~2014. 02: Vice President & Director, IPS(The Institute for Industrial Policy Studies)
2000. 08~2010.02: Chief Researcher for Brand and Design department, IPS(The Institute for Industrial Policy Studies)

Lectures Experience
2010~Current: IPS Brand Specialist Program: Brand Evaluation and Brand Management
2012 KIDP National Human Resource Development Consortium: Marketing Research
Design and Brand Management, Multinational corporation
Published Journals
Brand Management, Journal of KAMA, Vol. 313, April 2015
The Effect of Country Image on Product Attitude: The Moderating Effect of Country of Brand, International Business Review, Vol. 15, No. 1, March 2011
Emerging as a Global Brand: Daewon Pharm. Co., Ltd, Journal of Enterprise Studies, Vol.5, No. 2, September 2010
Advanced Design Concept and Typology in Korea Design Industry, Journal of Commodity Science of Technology, Vol. 27, No.2, June 2009
Global Branding Issues in Korean Exporting Small and Medium Enterprises, International Business Review, Vol. 13, No 4, December 2009
Chile’s country image in Korea, International Area Studies Review, Vol. 12, No.1, March 2008
Strategies for Building a Leisure City Brand to Vitalize the Leisure Industry, Journal of Leisure Studies, Vol.5, No. 2
Authored Books
Co-author, 三星品牌為何強大: 三星的品牌管理策略, 天下雜誌, Taiwan(2011)
Co-author, Why Samsung Brand is Strong, Kim&Kim Books, Seoul, Korea(2010)
Awards
Best Paper Award, POSCO(2000)
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