Im, Soo Bin (임수빈) 교수 상세 프로필

Im, Soo Bin (임수빈) 사진
Im, Soo Bin (임수빈)
Yonsei University
Areas of Interest
• Primary interests: New product and innovation strategy in high technology, global, and multi-cultural environments
New product development and management in high-technology environments
Innovation strategy in global, multi-cultural markets
Organizational aspects of innovation
Knowledge Management and Organizational learning
Cross-functional teams consisted of marketing, channel and design partners, and engineers
Design marketing and integration between design and marketing
• Secondary interests: Entrepreneurship and Adoption of Innovation
Ventures and entrepreneurship in high- technology environments
Consumer side of the innovation adoption process and consumer innovativeness
• Supporting research area
Research methodology using multivariate statistical techniques
Research methodology using structural equation modeling
Scale development and validation
Strategic Innovation and Transformation
1999 Ph.D. in Marketing
Kenan-Flagler Business School, University of North Carolina
Major Field: Marketing Strategy, Minor Field: Research Methodology.
1990 MBA in Management Science
Graduate School of Business, State University of New York, Buffalo, NY.
1988 B.S. in Architecture Engineering, Yonsei University, Seoul, S. Korea.
1987 Exchange Student, University of Nebraska, Lincoln, NE.
San Francisco State University, San Francisco, CA:
Graduate (1: Best, 5:Worst) *RS: Reverse Scale (1:Worst, 5: Best)
New Product Management Seminar (average of 6 sections): 1.87/5 (RS: 4.13/5)
Marketing Management and Multi-National Operations (3 sections): 1.65/5 (RS: 4.35/5)
Undergraduate (1: Best, 5:Worst) *RS: Reverse Scale (1:Worst, 5: Best)
Consumer Behavior (average of 4 sections): 1.54/5 (RS: 4.46/5)
New Product Development and Management (average of 10 sections): 1.43/5(RS: 4.58/5)
Independent Study Class for the Department of State (18 students): 1.24/5(RS: 4.76/5)
Lappeenranta University of Technology, Lappeenranta, Finland:
(MBA) (03/13) New Product Development and Innovation Management Seminar
(MBA) (07/12 & 07/13) New Product Development and Innovation Management
Sogang University, Seoul, Korea (Fulbright Scholar) (5: Best, 1:Worst)
(Ph.D.) Marketing Strategy Seminar (4.75/5)
(MBA) New Product Management Seminar: & Principles of Marketing (4.22/5)
(Undergraduate) Product Management (4.36/5)
Seoul School of Integrated Science and Technology, Seoul, Korea (Taught in English)
Executive MBA 24-hour Module (07, 08, 09, 10, 11) (1: Worst, 7: Best)
Strategic Innovation and Transformation (Average of 6 sections): 5.97/7
Executive MBA 24-hour Module at LG Electronics, a joint degree program with Helsinki
School of Economics (1/08, 1/09) (1: Worst, 7: Best)
Corporate Innovation Strategy (Average of 2 sections): 6.28/7
Executive MBA 24-hour Module at STX Group (09, 10) (1: Worst, 7: Best)
Corporate Innovation Strategy (Average of 2 sections): 6.00/7
Sungkyunkwan University-Asia MBA, Seoul, Korea(Taught in English): January 2011
MBA 45-hour Intensive Course (No class evaluation is conducted)
Marketing Strategy: New Product and Innovation Management Strategy
Waseda University, Tokyo, Japan (Taught in English): August 2010
Executive MBA 24-hour Module
Product Management Strategy
University of Washington, Tacoma, WA (As an Assistant Professor):
Overall average rating = 4.7/6 (1: Worst, 6:Best)
Introduction to Marketing Management (8 sections), Consumer Behavior (6 sections)
Product and Innovation Management (3 sections), Marketing Research (3 sections). University of North Carolina, Chapel Hill, NC (As a Lecturer):
Overall average rating = 4.4/5 (1: Worst, 5:Best)
Published Journals
IM, Subin, Subodh Bhat, and Yikuan Lee “Consumer perceptions of product creativity, coolness, value and attitude. Accepted for the publication at Journal of Business Research
IM, Subin and Soonhong Min (2013), “Exploration of the factor structure of the Kirton Adaption-Innovation Inventory using bootstrapping estimation,” Psychological Reports, 112(2), 437-444.
Namwoon Kim, IM, Subin, and Stanley F. Slater (2013), “Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms,” Journal of Product Innovation Management , 30 (1); 136-153.
IM, Subin, Mitzi Montoya-Weiss, and John Workman (2013)“Antecedents and Consequences of Creativity in Product Innovation Teams ” Journal of Product Innovation Management, 30 (1); 170-185.
Song, Michael, Subin IM, Hans van der Bij, Lisa Song (2011), “Does Strategic Planning Enhance or Impede Innovation and Firm Performance” Journal of Product Innovation Management, 28 (4), 503-520.
Nakata, Cheryl and Subin IM (2010), “Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective,” Journal of Product Innovation Management,27 (4), 554-571.