Choi, Yong Joo (최용주) 교수 상세 프로필

Choi, Yong Joo (최용주) 사진
Choi, Yong Joo (최용주)
Affiliation
Vice Chancellor, Seoul School of Integrated Sciences & Technologies
Dean of Planning and Cooperation, Seoul School of Integrated Sciences & Technologies
Areas of Interest

Sales Innovation Management
Strategic Management
B-to-B(Industrial) Marketing Strategy

Education

Ph.D. in Business Administration, aSSIST, 2008
M.B.A. in Marketing, Hanyang University, 1995
E.M.B.A in Business Administration, Helsinki School of Economics, 1999
Experience
2016. Mar. - Present Vice Chancellor, aSSIST
2012. Mar. - Present Dean, Planning department, aSSIST
2008. Nov. – 2011. Dec. Vice President, Maeil Dairies Co., Ltd, Korea
2000. Mar. – 2008. Nov. Vice President. Pulmuone Co., Ltd, Korea
1991. Aug. – 2000. Nov. President/Head of Consulting, IBS Consulting Co., Ltd, Korea
1985. Jul. – 1991. Jul. Product Manager, Ildong Pharmaceutical Co., Ltd, Korea
Published Journals

1995.06 핵심역량에 의거한 사업다각화 유형에 관한 연구, 한양대 대학원
2006.09 풀무원 건강생활㈜의 변신, 기업연구저널
2006.12 사회적 자본의 개념과 적용에 관한 연구, 산업경영연구
2009.02 사회적 자본(Social Capital)이 방문판매사업의 성과에 미치는 영향, 서울과학종합대학원

Authored Books

* Book Publications 
Yong Joo Choi & Dong Sung Cho, “Building & Implementation of Mid-Long Term Strategy”, IBS Press, 1995
Yong Joo Choi & Sang Bum, Kim, “The Future of the Salse(영업의 미래)”, Olim, 2014. Jul.
Yong Joo Choi, Ja Won Gu & Joong & Hwon Jeon, “B2B Sales Strategy(B2B 영업전략)” , Hanalae Plus, 2014. Aug.


* Books Translated into Korean
Yong Joo Choi, “100 principles and rules regarding the operating in the black of the small restaurant”, Seoul Economics Management, 2012. Mar.

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