Hur, Jeong Ok (허정옥) 교수 상세 프로필

Hur, Jeong Ok (허정옥) 사진
Hur, Jeong Ok (허정옥)
Affiliation
Visiting Professor, Seoul School of Integrated Sciences & Technologies
Education
Ph.D. in Business Administration, Pukyoung University
M.B.A. University of Baltimore, USA
M.B.A. Pusan National University
B.A. in Accounting, Pusan National University
Experience
* Academic Experience

2006 – present Director of Korean Marketing Management Association
Director of Korean Marketing Association
Director of Korean Data Analysis Society
Director of Korean Consumption Culture Association
Director of Korean Society of Consumer Studies
 
2009.9- present Professor of Seoul School of Integrated Sciences & Technologies(aSSSIST)
2012.9-2013.12 Dean of Graduate School of Leisure Business of aSSIST
1998 – 2006 Dean of Graduate School of Tamna University
Dean of School of Continuing Education
Professor of Dept. of Business Administration
Director of Research Institute of Regional Development
in Tamna University, Seogwipo City, Korea

* Field Experience

2010.10 - 2013.10 Committee on the National Gambling Control Commission
2006.3 - 2009.3 CEO of International Convention Center (ICC) in Jeju
2006.4 - 2009.3 Chairman of Jeju Convention and Visitor’s Bureau(JCVB)
2006 - present Committee on ‘Taxation System Development and Deliberation in Ministry of Strategy and Finance’
Committee on ‘Consultation in Ministry of Foreign Affairs and Trade’.
Committee on ‘lottery in Ministry of Strategy and Finance’
Committee on ‘Support for International Convention City in Ministry of Culture , Sports and Tourism

1991 – 1998 Senior Researcher in Dongnam Bank (currently, Kukmin Bank) in Busan
1983 – 1990 Staff of Korea Housing Bank (currently, Kukmin Bank) .
Published Journals
Published Journals
Yeong Hee Ko, Su Min Jo, Jeong Ok Hur(2014), “The Jeju-do’s Local Company Combining “Tradition’ and ‘Modern Management’ for 62 Years, Hallasan Soju”, KBR(Korean Business Review), 18(2), pp.113-146.
Ji Yeon Bae, Jeong Ok Hur(2014), “The Effect of the Spa Service Quality and the Physical Environment on Customer Value and Customer Loyalty: Comparison between Urban Hotel Spa and Day Spa”, Journal of The Korean Data Analysis Society, 16(3B), 1485-1502)
Jeong Ok Hur, Yun Jeong Kim(2014), “The Structural Relationship Study of Promotion Factor and Relations Affect Influencing Financial Product Selection”, Journal of The Korean Data Analysis Society16(4B), August, pp. 2065-2080
Jeong Ok Hur, Yun Jeong Kim(2013), “The Effect of the City Brand Personality of Tourism City Jeju on City Brand Attribute and Specialities Attitude: Focused on Chinese”, , Journal of The Korean Data Analysis Society, 15(3B), pp. 1591-1604
Soo Yeol Kim, Jeong Ok Hur(2012), a Study on differences in venue preference and satisfaction based on participation types of sports conventions-focusing on scuba diving conventions-, Journal of Convention Research, 12(3), pp.63-82.
Eun Hee Baek, Jeong Ok Hur(2011), The Analysis of Segment Attributes of MICE Industry in Korea by Market Segmentation, Journal of Convention Research, 11(3), pp.29-50.
Jeong Ok Hur(2011), “The Analysis on the Difference Between Participant’s Motivation and Selection Attributes for Convention Venues”, The Journal of Korean Data Analysis Society, 13(3B), pp.1615-1629.
Eun Hee Baeck, Jeong Ok Hur(2011), “Impact of the Difference between Importance and Satisfaction of Selection Attributes in MIEC on Re-selection”, Journal of Marketing Management Research, Korean Marketing Management Association, 16(3), pp.49-72)
Eun Hee Baeck, Jeong Ok Hur(2011), “ The Mediating Effect of Change in City Image between MICE Participants’ Satisfaction and Loyalty”, The Journal of Korean Data Analysis Society, 13(4B), pp.2181-2195.
Jeong Ok Hur(2011), “The Analysis on the Difference between Participant’s Motivation and Selection Attributes for Convention Venues”, Journal of the Korean Data Analysis Society, 13(3B), pp.1615-1629.
Jeong Ok Hur(2010), “Analysis of Determining Factors on Customer Loyalty in Kindergarten Business”, Journal of The Korean Data Analysis Society, 12(4B), August, pp. 2227-2240
Jeong Ok Hur(2010), “A Study on the Effects of External Customer Satisfaction and External Customer Loyalty through Evaluation on the Service Quality of Beauty Salons”, 12(5 B), October, pp. 2835-2847.
Jeong Ok Hur, Dong Cheol Lee(2007), "A Comparative Study of Data Mining Models in Marketing", Allied Academies, U.S.A.
Jeong Ok Hur, Yun Jeong Kim, and Yu Jeon Lee(2007), "A Study on the Effects of Customer Loyalty Through the Service Quality of Beauty Salons", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 9(3), June, pp.1329-1343.
Jeong Ok Hur, Yun Jeong Kim, and Ok Sun Im(2007), "A Study on the Effects of Relationship-Building Factors on Relationship Quality and Relationship Performance, Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 9(2), April, pp. 875-889.
Jeong Ok Hur, Young Hoon Kim, and Yun Jeong Kim(2006), "A Study on the Influences of Residential Satisfaction of the Administration Service on Service Loyalty", Journal of Marketing Management Research, Korean Marketing Management Association, 11(3), July, pp. 65-83.
Jeong Ok Hur and Sung Jin Kim(2006),"How Deceitful Preannouncement Affects Consumer's Willingness of Purchase", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 8(1), February, pp. 305-321.
Jeong Ok Hur, Do Sou Bae, and Yun Jeong Kim(2005), "The Influence of Swiching Costs on the Customer Loyalty in Kindergarten Business",Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 7(5), October, pp. 1735-1748.
Jeong Ok Hur, Yun Jeong Kim, Young Ju Kang(2005), "Influence of Service Quality on Relationship Quality and Relationship Maintenance Intention in English Language Institute", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 7(5), October, pp. 1761-1774.
Jeong Ok Hur, Geum Ok Jin(2005), "A study on determining factors in customer loyalty in Kindergarten business", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 7(4), August, pp. 1353-1368.
Jeong Ok Hur, Sang Eon Lee, Dong Cheol Lee(2005), " The Influence of Psychological Experience on Tourist Satisfaction in Jeju Tourism", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 7(1), February, pp. 181-194.

Jeong Ok Hur, Byeong Rae Bak, Dong Cheol Lee, Yoon Jung Kim(2005), " A Study on Determining Factors in Customer Satisfaction of Optician", Journ 02 2 al of The Korean Data Analysis Society, The Korean Data Analysis Society, 7(6), December, pp. 2245-2255.
Jeong Ok Hur, Keum Ok Jin, and Dong Cheol Lee(2004), "A Study on the Perception and Satisfaction of Service Quality at Kids ' House, Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 6(6), December, pp. 1587-1598.
Jeong Ok Hur, Myong Ju Kang, Dong Cheol Lee(2004),"Analysis of Relationship Structure and Factors for Relationship Marketing of Car Mechanic Services", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 6(5), October, pp. 1303-1322.
Jeong Ok Hur and Gae Dam Kim(2004), "Invigoration Plan for Cultural-Tourism Festivals in Jeju Island ", Journal of Regional Development Research, Regional Development Institute, Tamna University, 1, pp. 13-30.
Jeong Ok Hur(2004), "Case Study on the Activation of Local Traditional Markets ", Journal of Marketing Management Research, Korean Marketing Management Association, 9(2), May, pp. 157-183.
Jeong Ok Hur, Dong Cheiol Lee(2004), "An Practical Research on the Revival of Seogwipo City's Traditional Markets", Journal of The Korean Data Analysis Society, The Korean Data Analysis Society, 6(1), February, pp. 373-389.
Jeong Ok Hur, Chung Hee Kim(2003),"Gender's Moderating Effect in Determinants of Distribution Service Quality", DAEHAN Journal of Business, DAEHAN Association of Business Administration, 39, December, pp. 2339-2367.
Jeong Ok Hur, Chung Hee Kim(2003),"The Determinants of External Service Quality by Gender Differences of Internal Customer in Distribution Environment, Journal of Consumption Culture, Korean Consumption Culture Association, 6(2), August, pp. 95-124.

Jeong Ok Hur, Chung Hee Kim(2003), "The Determinants of External Service Quality in Distribution Environment: Internal Service Quality, Job Performance, Job Satisfaction, and Life Satisfaction, Journal of Marketing Management Research, Korean Marketing Management Association, 8(1), January, pp. 23-54.
Jeong Ok Hur(2003), "Analysis of Consumer Behavior and Improvement Ways to Activate Retail Industry in the Local Town", Journal of the Economy and Management Research, Economy And Management Strategy Research Institute, Dong Eui University,1, pp. 51-68.
Jeong Ok Hur, Yun Jeong Kim(2005), "A Study on Brand Identification in the Service Industry, Journal of the Economy and Management Research, Economy And Management Strategy Research Institute, Dong Eui University, 3(2), December, pp. 143-157.
Jeong Ok Hur(2002), "Economic Activities and Employment Structure of Women in Jeju Island", Journal of Jeju Island Research, Jeju Research Association, 22, December, pp. 319-354.
Jeong Ok Hur and Jung Hee Kim(2001), "The Influence of Service Provider's Gender on Customer's Perceptions of Service Quality", Journal of Marketing Management Research, Korean Marketing Management Association, 6(1), January, pp.33-59.
Jeong Ok Hur and Dong Cheol Lee(2001), "A Study on the Analysis of Metro Competitiveness and Strategy of My Home Town Marketing", DAEHAN Journal of Business, DAEHAN Association of Business Administration, 14(4), 30, pp. 29-59.
Jeong Ok Hur and Chung Hee Kim(2001), "A Study on the Marketing Strategy for Enhancing Service Quality of Local Bank ", Journal of Marketing Management Research, Korean Marketing Management Association, 6(3), pp. 157-187.
Jeong Ok Hur and Chung Hee Kim(2000), "Measuring Service Quality of Government Organizations by SERVQUAL, Journal of Marketing Management Research, Korean Marketing Management Association, 5(2), pp. 51-78.

Jeong Ok Hur(2001), "The Growth Process and Development Issues of Regional Distribution Industry-Seogwipo City Case-", Journal of Jeju Island Research, Jeju Research Association, 20, December, pp. 171-210.
Jeong Ok Hur(1999),"A Study on the Introduction of Relationship Marketing in Banks", Journal of Marketing Management Research, Korean Marketing Management Association, 4(1), March, pp. 215-246
Authored Books

Jeong Ok Hur, Dong Cheol Lee, and Tak Yeol Choi(2004),'Management World Opened by Story', Bummoon Publishing Co., Seoul, Korea.
Jeong Ok Hur(2004), 'Case Studies of Marketing', Dong-A Planning and Publishing Co., Busan, Korea.
Jeong Ok Hur, Dong Cheol Lee, Byeong Sook Kim, and Keum Ok Jin(2006), 21st Century Marketing', Han Kyung Publishing Co., Seoul, Korea.
Jeong Ok Hur(2012), “Convention and City Management-ICCJEJU Story-“, Seoul Economy & Management Co., Seoul, Korea.
Jeong Ok Hur(2013), “Convention and Tourism-Sell the Relationship-“, Seoul Economy & Management Co., Seoul, Korea.

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