Pekka Mattila 교수 상세 프로필

Pekka Mattila 사진
Pekka Mattila
Affiliation
Aalto University
Areas of Interest

Business models
Open innovation
Service business management
Services marketing
Media business
Marketing communications
Strategic marketing
Organizational development
Organizational behavior
Strategic leadership

Education
MBA, London Business School
Journal article-refereed, Original research
Fashion brand authenticity and its consequences for product management: A holistic marketing approach

Choi, Hyunyoung; Ko, Eunju; Kim, Eunyoung; Mattila, Pekka
2013
Journal of Product Innovation Management
ISSN: 0737-6782

Using live cases for teaching, industry collaboration, and research

Laukkanen, Mikko; Mattila, Pekka; Salo, Jari; Tikkanen, Henrikki
2013
Marketing Education Review
http://dx.doi.org/10.2753/MER1052-8008230111
ISSN: 1052-8008

Generative mechanisms in project marketing - an agenda for inquiry

Aspara, Jaakko; Hietanen, Joel; Mattila, Pekka; Sihvonen, Antti; Tikkanen, Henrikki
2013
Journal of Global Scholars of Marketing Science: Bridging Asia and the World
http://dx.doi.org/10.1080/21639159.2013.769330
ISSN: 2163-9159

Building bridges between professionals - expectations and outcomes of participation in professional communities

Koivisto, Elina; Mattila, Pekka; Hänninen, Anna
2013
Journal of Global Scholars of Marketing Science: Bridging Asia and the world
http://dx.doi.org/10.1080/21639159.2013.791550
ISSN: 2163-9159

Brand management of \"new luxury\": case Saga Furs

Koivisto, Elina; Mattila, Pekka
2012
Journal of Global Fashion Marketing
ISSN: 2093-2685

The role of fashion in the characters of online games

Kim, Sang Jin; Kim, Kyung Hoon; Mattila, Pekka
2012
Journal of Global Fashion Marketing
http://dx.doi.org/10.1080/20932685.2012.10593110
ISSN: 2093-2685
Conference proceedings
Evolution of NPD during industry life-cycles - a longitudinal study from the telecom industry

Sihvonen, Antti; Huhtala, Juho-Petteri; Sievers, Henrik; Tikkanen, Henrikki; Mattila, Pekka
2013
Annual Meeting of the Academy of Management (AOM), Orlando, US, August 9-13, 2013
Academy of Management (AOM)

Constructing moral legitimacy of products through story-telling strategies

Koivisto, Elina Maria; Spicer, Andre; Mattila, Pekka
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
European Marketing Academy (EMAC)

Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Blakaj, Hedon; Sihvonen, Antti; Huhtala, Juho-Petteri; Mattila, Pekka; Tikkanen, Henrikki; Hietala, Joel
2013
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
European Marketing Academy (EMAC)

How luxury brand management accelerates the symbolic legitimization of counterfeit

Hietanen, Joel; Mattila, Pekka; Sihvonen, Antti; Tikkanen, Henrikki; Vaniala, Iiro
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Australia and New Zealand Marketing Academy (ANZMAC)

Barriers to innovation diffusion in industrial networks

Huhtala, Juho-Petteri; Sihvonen, Antti; Tikkanen, Henrikki; Mattila, Pekka
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Australian and New Zealand Marketing Academy (ANZMAC)

The effect of cultural difference on customer equity: focused on Asia and Europe

Lee, Chang Han; Ko, Eunju; Mattila, Pekka
2013
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Korean Scholars of Marketing Science (KSMS)

Understanding media audience: Rationale for media multitasking and multiple media use behaviors

Tokan, F.; Koivisto, E.; Mattila, P.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Fan for life?The lifespan of consumer fanaticism

Seregina, A.; Koivisto, E.; Mattila, P.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Spaces and temporality in everyday consumption

Hietanen, J.; Koivisto, E.; Seregina, A.; Mattila, P.
2012
North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012
Association for Consumer Research

Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration

Sihvonen, A.; Laukkanen, M.; Mattila, P.; Tikkanen, H.; Hietanen, J.
2012
41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
European Marketing Academy (EMAC)

Using live cases for research on novel value creation

Laukkanen, Mikko; Mattila, Pekka; Salo, Jari; Tikkanen, Henrikki
2012
American Marketing Association Winter Marketing Educators\' Conference, St. Petersburg, FL, USA, February 17-19, 2012
American Marketing Association (AMA)

A lexicography of approaches to fashion as business: Student reflections of Svendsen\'s \"Fashion: a philosophy\"

Gloukhovtsev, A.; Vassinen, A.; Koivisto, E.; Mattila, P.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Fan for life?The lifespan of consumer fanaticism

Seregina, A.; Koivisto, E.; Mattila, P.
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Consumer Culture Theory (CCT)

Best practices in viral marketing

Rodic, N.; Koivisto, E.; Mattila, P.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Brand management of ethical luxury: case controversial industries

Koivisto, E.; Mattila, P.; Vassinen, A.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Because of whom are we talking?Company as a facilitator on audience\'s value creation process

Rasinmäki, J.; Koivisto, E.; Mattila, P.
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Constructing ethical identity - a narrative inquiry on fur consumption

Koivisto, E.; Mattila, P.; Vassinen, A.
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Consumer Culture Theory (CCT)

From communality to individuality: Building identity through brand fanaticism

Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Simmons School of Management

Drivers and barriers for participation in professional communities

Kajan, Jukka; Koivisto, Elina; Mattila, Pekka
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Multi-level strategizing in industrial networks

Sihvonen, A.; Huhtala, J-P.; Hietanen, J.; Mattila, P.; Tikkanen, H.; Henriksson, S.
2012
IMP Asia 2012, Goa, India, 9-12 December, 2012
Industrial Marketing and Purchasing Group (IMP)

Ad formats in tablet devices

Blakaj, Hedon; Sihvonen, Antti; Huhtala, Juho-Petteri; Mattila, Pekka; Kajalo, Sami; Lindholm, Jerry; Pöyry, Essi; Koivisto, Elina; Seregina, Anastasia
2012
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Korean Academy of Marketing Science (KAMS)

Material branding in luxury fashion : case Saga Furs

Koivisto, Elina; Mattila, Pekka
2012
2nd Nordic Research Workshop in Fashion Studies, Stockholm, Sweden, December 14, 2012
Stockholm University

The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic

Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri
2012
Consumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
Consumer Culture Theory (CCT)

Brand fanaticism - a communal or personal phenomenon?

Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
2012
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Simmons School of Management

In the shade of the employer - drivers and barriers for participation in professional communities

Kajan, Jukka; Koivisto, Elina; Mattila, Pekka; Pöntiskoski, Erik
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Australian & New Zealand Marketing Academy (ANZMAC)
ISBN: 978-0-646-56330-5

Managerial storytelling: how we write up managerial and academic stories in B2B: case study research

Sihvonen, Antti; Pedeliento, Giuseppo; Tikkanen, Henrikki; Salo, Jari; Hietanen, Joel; Mattila, Pekka; Parvinen, Petri
2011
27th Industrial Marketing and Purchasing Conference (IMP), Glasgow, UK, 1-3 September, 2011
Industrial Marketing and Purchasing Group (IMP)
http://www.impgroup.org/uploads/papers/7662.pdf

\"Who are you and stop polluting my community\": new insights into the study of online communities of consumption

Hietanen, Joel; Weijo, Henry; Mattila, Pekka; Sihvonen, Antti; Huhtala, Juho-Petteri; Botez, Andrej
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Australian & New Zealand Marketing Academy (ANZMAC)
http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Hietanen,%20Joel%20Paper%20574.pdf
ISBN: 978-0-646-56330-5

Negotiating ethicality in the context of controversial goods

Koivisto, Elina; Mattila, Pekka; Vassinen, Antti
2011
Korean Academy of Marketing Science Spring International Conference (KSMS), Seoul, South Korea, May 26-29, 2011
Korean Academy of Marketing Science (KAMS)

The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka
2011
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Australian & New Zealand Marketing Academy (ANZMAC)
http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Huhtala,%20Juho-Petteri%20Paper%20575.pdf
ISBN: 978-0-646-56330-5

Market orientation, innovation capability and business performance: insights from different phases of the business cycle

Huhtala, Juho-Petteri; Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Mattila, Pekka
2010
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
Department of Management, College of Business and Economics, University of Canterbury
http://anzmac2010.org/proceedings/pdf/anzmac10Final00249.pdf
Christchurch, New Zealand
ISBN: 978-0-473-17820-8

Market orientation, innovation capability and business performance: insights from different phases of the business cycle

Huhtala, J.-P.; Jaakkola, M.; Frösén, J.; Tikkanen, H.; Aspara, J.; Mattila, P.
2010
ANZMAC 2010 conference, Christchurch, New Zealand, November 29 - December 1, 2010
Christchurch, New Zealand

Scientific books (monographs)
Books
Johtajuuden seitsemän syntiä

Aspara, Jaakko; Kietäväinen, Timo; Mattila, Pekka; Tikkanen, Henrikki; Isä Ambrosius
2012
Aalto University Executive Education
Helsinki
ISBN: 978-952-6659-00-8

Putki : johda markkinointia ja myyntiä yhdessä

Mattila, Pekka; Rautiainen, Mika
2010
Talentum
Helsinki
ISBN: 978-952-14-1464-0

Otollinen tilaisuus : miten tarttua muutokseen

Mattila, Pekka
2008
Talentum
Helsinki
ISBN: 978-952-14-1366-7

Johdettu muutos : avaimet organisaation hallittuun uudistumiseen

Mattila, Pekka
2007
Talentum
Helsinki
ISBN: 978-952-14-1240-0
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