Lee, Hwa Jin (이화진) 교수 상세 프로필

Lee, Hwa Jin (이화진) 사진
Lee, Hwa Jin (이화진)
Education

Mar. 1996 ~ Feb. 2001 Hankuk University of Foreign Studies | Linguistics Major

Mar. 2001 ~ Feb. 2003 Hankuk University of Foreign Studies | Graduate School of Business | Master’s degree (Marketing Major)

Mar. 2007 ~ Aug. 2013 SungKyunKwan University | Graduate School of Business | Ph.D (Marketing Major)

Work Experience

Apr. 2003 ~ Feb. 2016

– Institution : The Institute for Industrial Policy Studies
– Positions : Researcher, Senior Researcher, Chief Researcher / Director of the Brand Design Dept.

Mar. 2016 ~ Present

– Institution : The Institute for Industrial Policy Studies
– Positions : Vice President/Research Fellow

Research and Presentation History
Oct. 2003 Research on Ways to Enhance the Brand Value of the Nation and Companies (Ministry of Commerce, Industry and Energy․ Korea Institute of Design Promotion), participating researcher
Jul. 2004 Research on Ways to Improve and Derive Brand Value of KOSDAQ Listed Companies (KOSDAQ Listed Companies Association), participating researcher
Nov. 2004 Research on Improving the National Brand Value of Korea (The Blue House), participating researcher
Jul. 2005 The Design and Operations of Educational Courses on Brands, Design Brand Management Society (Integrated Business Management Symposium / 2 presenters)
Jul. 2005 Presentation of Business Case Study on Grundfos Pumps Korea (Integrated Business Management Symposium: Korea Association for Enterprise Case Studies / 2 presenters)
Dec. 2005 Research on the Evaluation Standards of Best Trademark (Korean Intellectual Property Office), participating researcher
Jan. 2006 Presentation on Brand Management Cases (The Institute for Industrial Policy Studies: New Year’s Seminar)
Feb. 2006 Research on the Handling of POSCO’s Redemption of Mistaken Severance Payment, participating researcher
May 2006 Research on Entry into the Market through the Branding of Jeju Cosmetics (Jeju Hi-Tech Industry Development Center), participating researcher
May 2006 Development of the MODEUN Pork Brand (Purina Korea), working-level manager
Aug. 2006 Implementation of Brand Consulting (Purina Korea), participating researcher
Jun. 2007 Research on Ways to Develop a Cooperative Brand for Health and Beauty Products of Jeju (Jeju Hi-Tech Industry Development Center), participating researcher
Sep. 2007 Development of the Geochang Pork Brand (Purina Korea), working-level manager
Aug. 2008 Development of Korean Business Case for Olympus, working-level manager
Jul. 2008 The 1st Integrated Consulting Service Contract for the Development of Jeju’s Exclusive Power Brand (Jeju Hi-Tech Industry Development Center), participating researcher
Dec. 2008 Research on Methods for Enterprise-driven Improvement of the National Brand (Ministry of Knowledge Economy), working-level manager
Mar. 2009 Brand Value Evaluation on Companies Participating in the Project for the Development of Global Brands for Small and Mid-sized Export Companies (Small and Medium Business Corporation), working-level manager
Jun. 2009 The 2nd Integrated Consulting Service Contract for the Development of Jeju’s Exclusive Power Brand (Jeju Hi-Tech Industry Development Center), participating researcher
Dec. 2009 Feasibility Analysis on the Deregulation of Eyewear Businesses’ Entry into the Market (Korean Optometric Association), participating researcher
Dec. 2009 Research to Draft a Map of National and Industrial Brands (Presidential Council on Nation Branding, Ministry of Knowledge Economy, KOTRA), participating researcher
May 2010 Establishment of LIG Group’s Brand Identity (LIG Holdings), working-level manager
Jun. 2010 The 3rd Integrated Consulting Service Contract for the Development of Jeju’s Exclusive Power Brand (Jeju Hi-Tech Industry Development Center), participating researcher
Oct. 2010 2010 Support Project for Consultation on Brand Management Diagnosis (Cheongju Chamber Commerce), working-level manager
Oct. 2010 2010 Support Project on Brand Development and IP Rights (Cheongju Chamber Commerce), working-level manager
Oct. 2010 Evaluation on the Image and Brand Asset Value of Yuhan Kimberly (Yuhan Kimberly, Ltd.), working-level manager
Oct. 2010 Research on the Effect of Yuhan Corporation’s Corporate Image on the Business Performance of Yuhan Kimberly (Yuhan Corp.), working-level manager
Dec. 2010 Analysis on the Effects and Future Development Path of Seoul’s Designation of World Design Capital 2010 (Seoul Metropolitan City), participating researcher
Dec. 2010 Diagnosis on Brand Image of KOGAS for the Purpose of Improving Awareness (Korea Gas Corporation), participating researcher
Sep. 2011 Research on the Establishment of the Asia Design Hub Center (Ministry of Knowledge Economy), participating researcher
Oct. 2011 Support Project for Brand Renewal and IP Rights (Cheongju Chamber Commerce), working-level manager
Oct. 2011 Project for the Creation of a Foundation for SME Marketing (Small and Medium Business Distribution Center), working-level manager
Dec. 2011 The 5th Research to Draft a Map of National and Industrial Brands (KOTRA), working-level manager
Dec. 2011 Research on the Diagnosis and Creation of an Innovative Image for Yuhan Kimberly (Yuhan Kimberly, Ltd.), working-level manager
Feb. 2012 Research on the Effect of KT Group Image on its Subsidiaries (Brand Major), participating researcher
Mar. 2012 Research on Brand Reinforcement Strategies (Koscom), working-level manager
Mar. 2012 Evaluation on the Brand Value of Bestian Hospital (Bestian Medical Group), working-level manager
Mar. 2012 Evaluation on the Brand Value of KORAIL (Korean Railroad Corporation), working-level manager
May 2012 Research on Basic Design Strategies (Korea Institute of Design Promotion), working-level manager
Oct. 2012 Development of an Educational Course for Small and Mid-Sized Export Company Branding and Administration of Training (Small and medium Business Corporation), working-level manager
Dec. 2012 Research on Methods to Develop AT&D Korea (Korea Institute of Design Promotion), co-researcher
Dec. 2012 Support Project for the Exportation of Private Brands and Research on the Improvement of Overseas BPI Survey Model (KOTRA), working-level manager
Mar. 2013 Evaluation on the Brand Value of Gangnam-gu Office (Gangnam-gu Office), working-level manager
Mar. 2013 Evaluation on the Brand Value of KORAIL (Korean Railroad Corporation), working-level manager
May 2013 Survey on the Changes in Brand Value of Exported Agricultural Products and Research to Derive Methods for Improvement (Korea Agro-Fisheries & Food Trade Corp.), participating researcher
Jun. 2013 Feasibility Study Following the Development of Positioning Strategies for the Dongdaemun Design Plaza (CDR), working-level manager
Aug. 2013 Research to Establish Sustainable Visions for LIG (LIG) participating researcher
Jan. 2013 Analysis on the Results of the Mapping of the National Brand and Korean-made Product Brands (KOTRA), participating researcher
Apr. 2014 Diagnosis on POSCO Energy Brand (POSCO Energy), participating researcher
Jan. 2015 Establishment of Marketing Strategies for the Support Project on Marketing Innovation (Small and Medium Business Distribution Center), working-level manager
May 2015 Evaluation on the Brand Power of KORAIL (Korean Railroad Corporation), working-level manager
May 2015 Research on the Brand Value Evaluation of Hyundai Elevator (Hyundai Elevator Co., Ltd.), working-level manager
Aug. 2015 Consultation on Brand Strategies for Animal Fee (Cargill Purina Korea), working-level manager
Aug. 2015 Development of Brand Evaluation Index for KORAIL (Korean Railroad Corporation), working-level manager
Oct. 2015 Establishment of Operations Plans and Construction of a Region-Specific Design Center (Jeonbuk Provincial Government), participating researcher
Dec. 2015 Establishment of Marketing Strategies for the Support Project on Marketing Innovation (Small and Medium Business Distribution Center), working-level manager
Jan. 2016 Research on the Brand Value Evaluation of the ‘U:US’ Brand (Moon International), working-level manager
Jan. 2016 Presentation on the IPS Brand Value Evaluation Model and Utilization Methods (The Institute for Industrial Policy Studies: New Year’s Seminar)
Sep. 2016 Survey on the Effects of Cultural•Arts Related CSR Activities by Companies (Ministry of Culture, Sports and Tourism), participating researcher
Dec. 2016 Establishment of Sales Strategies for Initial Products Created through the 2016 Marketing Support Project (Small and Medium Business Distribution Center), working-level manager
Dec. 2016 Evaluation of Samsung Insurance’s Corporate Brand Value (Samsung Fire & Marine Insurance), working-level manager
Jan. 2017 Research on the Brand Evaluation by Internal•External Customers of KORAIL (Korean Railroad Corporation), working-level manager
Jul. 2017 Analysis on the Status of Domestic Hidden Champion Brands / Establishment of Means to Disseminate Information on Youth-friendly Hidden Champions (Ministry of Employment and Labor), participating researcher
Jul. 2017 Research on the Measuring the Influence and Efficacy of Promotional Activities of the Police (National Police Agency), working-level manager
Award and Certification

May 2002 Survey Analyst


May 2015 Awarded for Excellent Dissertation at the Winter Symposium hosted by the Korean Consumption Culture Association

Dissertation
Jul. 2005 Planning and Operations of Education Course on Branding, Design Brand Management Society

Aug. 2014 Effects of brand design change on consumers' emotional responses: focusing on brand attachment and temporal distance (Main author), Consumption Culture Study, Vol. 17(2)

Aug. 2014 Effects of brand change on consumers' emotional responses : focusing on brand attachment and temporal distance, doctoral dissertation
Book
Jul. 2010 Why is the Samsung Brand Powerful? (Co-author), Kim & Kim Books

Mar. 2011 三星品牌為何強大: 三星的品牌管理策略 (Co-author), Taiwan: 天下雜誌
Miscellaneous
2013 Review Committee Member | Support Project for the Development of the Daegu Gyeongbuk Design Center Brand

2016 Review Committee Member | Project to Support the Product Planning of Foundation of Agricultural Technology Commercialization & Transfer (FACT)

2017 Review Committee Member | A/S Support Project for the Small and Medium Business Distribution Center
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