Yoo, Weon Sang (유원상) 교수 상세 프로필

Yoo, Weon Sang (유원상) 사진
Yoo, Weon Sang (유원상)
Affiliation
Korea University
Areas of Interest
- Game Theory
- Spatial Demand Models
- Distribution Channel Management
- Competitive Marketing Strategies
- E-Commerce and Mobile Commerce Strategies
- Customer Insight
- Customer Experience Management
Education
- Ph.D. (Marketing), University of British Columbia November 2004
Dissertation: “Essays on the Impact of the Internet on Distribution Channel Management”
Committee: Dr. Garland Chow, Dr. Eunkyu Lee, and Dr. Charles B. Weinberg
- Master of Business Administration, George Washington University September 1996
- Bachelor of Arts (Economics), Korea University February 1993
Experience
- Associate Professor of Marketing / September 1, 2011 – Present
: School of Business, Korea University
- Assistant Professor of Marketing / March 1, 2010 – August 31, 2011t
: School of Business, Korea University
- Assistant Professor of Marketing / March 1, 2007 – February 28, 2010
: School of Business, Hanyang University
- Assistant Professor of Marketing / July 1, 2004 – February 28, 2007
:Lee Kong Chian School of Business , Singapore Management University
Published Journals
- Lee, Eunkyu, Richard Staelin, Weon Sang Yoo, and Rex Du (2013), “A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems,” Management Science, 59 (9), 1950-1969 (SK Award, SSCI Indexed 국제전문학술지).

- Yoo, Weon Sang, Eunkyu Lee (2011), “Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures,” Marketing Science, 30 (1), 29-41 (SK Award, SSCI Indexed 국제전문학술지).

- Yoo, Weon Sang, Yunjung Lee, and JungKun Park (2010), “The Role of Interactivity in e-tailing: Creating value and increasing satisfaction,” Journal of Retailing and Consumer Services (SCOPUS Indexed 국제전문학술지), Vol. 17, 89-96.

- Yoo, Weon Sang, Gyoo Gun Lim, Jonathan S. Kim (2009), “A Game Theoretic Modeling Analysis on the Internet Channel Disintermediation,” Journal of Convergence Information Technology (SCOPUS Indexed 국제전문학술지), 4(3), 17-24.

- Baek, Seung Ik, Seung Kuk Paik, Weon Sang Yoo (2009), “Understanding Key Attributes in Mobile Service: Kano Model Approach,” Lecture Notes in Computer Science (SCOPUS Indexed 국제전문학술지), 5618 (July), 355-364.

- Park, JungKun, HoEun Chung, and Weon Sang Yoo (2009), “Is the Internet a primary source for consumer information search?: Group comparison for channel choices,” Journal of Retailing and Consumer Services (SCOPUS Indexed 국제전문학술지), Vol. 16, pp.92-99.

- Cho, Namjae, Hyojae Joun, Weon Sang Yoo (2009), “The Structure of Alliance Network in Regional Tourism Business: A Conceptual Analysis from the Perspective of the Duality of Technology,” Journal of Information Technology Applications & Management, 16(3), 87-100.
- 주경희, 이두희, 이종호, 유원상(교신저자) (2012), “Global Marketing Strategies of INNOCEAN Worldwide “Global Marketing Company, INNOCEAN Worldwide,” Asia Marketing Journal, 14(3), 137-151.


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