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Course Overview

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KOTRA

Korea Trade-Investment Promotion Agency

Course Overview

The aSSIST-KOTRA Global Marketing is the education program planned and operated jointly by aSSIST and KOTRA (Korea Trade and Investment Promotion Agency) Global Academy since 2014. ASSIST has been running the Ph.D. program on business administration, business management course for executives, company customized education program and double degree MBA with foreign leading business school (Aalto University (Europe) and State University of New York (the U.S.)) since 1995. The KOTRA Global Academy has provided with education training for trade and investment vitalization of domestic corporations for over 50 years based on our far reaching global network. We aim to foster experts with practical knowledge to support key talents of corporations to develop global capability.

  • Jointly planned and operated with the KOTRA Global Academy in 2014
  • Program directed to develop practical business skills applicable in executing global business
  • 2 days course based on lectures at the practical level
  • Curriculum composed for cultivating social capacity including global exhibit marketing, global business contract, contract practice, and negotiation
  • Case study-centered lectures composed of lecturers from the KOTRA Global Buyer support office and foreign exhibit cooperation, representatives of the nation's largest agency, renowned law and consulting firms
Course Advantage

Global marketing course jointly prepared by aSSIST and KOTRA

  • Marketing training and consulting provided to improve practical skills required for global business execution
  • Hands-on lectures, which will be easily understood and applied to non-professionals
  • Strong message delivery by lecturers with extensive practical experiences

Provide overall understanding of global exhibition, booth plan, and economic participation strategy

  • Learn about global exhibition and booth plan and management
  • Identify cost-effective strategy to attend global exhibitions and understand possible support from the government
  • Case study-centered lectures composed of lecturers from the KOTRA Global Buyer support office and foreign exhibit cooperation, representatives of the nation's largest agency, renowned law and consulting firms

Teaching through practical exercises and case studies such as mock negotiation practices and global trade document management

  • Learn various approaches when executing international negotiations
  • Key issues in negotiation, preparation needed for international negotiations and trade, ways to analyze the other party and how to respond to cultural aspects and by different types
  • Learn skills to practically apply business negotiation theories and various mock negotiation experiences

Learn about contract terms and contract writing process required for global business execution

  • Document management in the process of international business and understanding of international business contracts
  • Understand ways to settle legal disputes and legal meaning of each provisions in terms of law enforcement
  • Learn how to write English contract and manage documents in contract process
  • Simulation class to find solutions to minimize possible errors in the process of practical implementation
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