Mun, Dal Ju (문달주) 교수 상세 프로필

Mun, Dal Ju (문달주) 사진
Mun, Dal Ju (문달주)
Professor, Seoul School of Integrated Sciences & Technologies
Areas of Interest
Corporate Marketing Strategy, Brand Strategy, Advertising Strategy
Ph.D. in Information and Communication, University of PARIS VIII, France
D.E.A. in Information and Communication, University of PARIS VIII, France
M.A. in Information and Communication, University of PARIS VIII, France

2009.04~2014.02, Professor, IGM(세계경영연구원)
2011.06~2014.02, Adjunct Professor, EMBA Center of Nankai University, China
1999.08~2009.02, Director, Institute of Brand Strategy, Oricom

Published Journals

Huh, H., Han, M.E. & Mun, D. J.(2013). The Study for interactivity, Perceived Value on Repurchase intention of Customer, The Academy of Customer Satisfaction Management Journal, 15(3), 81-102.

Mun, D. J., Song, D. H., Huh, H.& Hwang, S. W.(2012). An Empirical Study on the Determinants of Hospital Brand Asset and Brand Performance, Health Service Management Review, 6(4), 11-23.

Mun, D. J.(2011), Value based Marketing strategy in the Social Media Age, Journal of Korean Cultural Industries, Journal of Korean Cultural Industries, 11(2), 161-178.

Mun. D. J. & Hur, H.(2011), The Effectiveness of Reactive Advertising in Response to Negative Information: A Case Study Focus on The Firm Size and The Degree of Customers Proactive Awareness, The Korean Journal of Advertising and Public Relations, 13(3), 209-233.

Mun. D. J., Hur, H.& Han, S. P.( 2008), A Study of Various Effects on the Financial Brand alliance and Brand extension through Advertising, The Korean Journal of Advertising, 19(6), 87-105.

Mun. D. J. & Hur, H.(2008), A Study on the Financial Brand’s Equity Formation affecting the Customer’s Switching Intention and Satisfaction, The Korean Journal of Advertising, 19(5), 33-48.

Mun. D. J. & Hur, W.(2007), A study on building luxury brand image through culture marketing : focusing on the types of luxury brand image and the roles of culture marketing, Korea journalism review, 1(3), 54-75.

Mun. D. J.(2007), La Culture Européenne globale pour une publicité pan-européenne, Revue d’Etudes Franco-Coréennes, 58, 203-226.

Mun. D. J. & Lim, E. S.(2005), Study on Consumer's Attitude about Mecenat Activity of Corporate Brand, The Korean Journal of Advertising,16(3), 83-117.

Mun. D. J., Jun, S. Y. & Kim, T. W.(2004), A Hierarchical Advertising Effectiveness Model through Creative Factors, Advertising Research, 64, 109-137.

Mun. D. J.(2002). A Comparative Study about the Emotional Approach and the Informational Approach of Pan-european TV commercial, Advertising Research, 54, 33-53.

Authored Books
Micro Value(마이크로 밸류), 20I3, IGMbooks