Sanjit Sengupta 교수 상세 프로필

Sanjit Sengupta 사진
Sanjit Sengupta
San Francisco State Univ.
Areas of Interest

∙ Strategic Marketing, Marketing of High-Technology Products and Innovations, Business-to-Business Marketing

∙ Marketing High Tech Products, Value Creation

Ph.D. in University of California, Berkeley,
Professional Activities

Professor, Marketing Department, San Francisco State University, 2003 - present.
Chair, Marketing Department, San Francisco State University, 2003 - 2006.
Associate Professor, San Francisco State University, 1996-2003.
Assistant Professor, University of Maryland at College Park, 1990-1996.
Visiting Professor, IAE School of Business, University of Nice Sophia Antipolis, MBA MIB Program, France, 2009-2010.
Visiting Professor, Wyzsza Szkola Bankowa w Poznaniu, Executive MBA, Poland, 2010.
Visiting Professor, Seoul School of Integrated Sciences and Technologies (aSSIST), 2002 - 2008.
Visiting Professor, Aalto University Executive Education, Finland, 2005 - 2011.
Visiting Professor, Aalto University Mikkeli Campus, Finland, 2007 - present.


Manufacturers' Reliance on Channel Intermediaries: Value drivers in the presence of a direct web channel, Industrial Marketing Management, 41, 2012, 40-53 (with Chiayin Chung and Sharmila Chatterjee).
Round Two: Repositioning the Tata Nano, Emerald Emerging Markets Case Studies Collection, 2011 (with A. Ramesh).
Mapping the outsourcing landscape, Journal of Business Strategy, 32 (1), 2011, 42-50 (with Jakki Mohr and Stanley Slater).
How Can Non-Chaebol Companies Thrive in the Chaebol Economy, Journal of Global Academy of Marketing Science, 19-3, 2009, 28-36 (with Nam Kuk Kim and Dong-Jae Kim).
Know Your Customers, Marketing Management, January-February 2009, 37-44 (with Stan Slater and Jakki Mohr).
Show Me the Money: Business Models of Linux Players, International Journal of Technology Marketing, 4 (1), 2009, 63-88 (with Roger Migdow and Sameer Verma).
Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Creativity, Journal of Business Research, 61 (8), 2008, 859-867 (with Subin Im and Mahmood Hussain).
Slow Progress of FasTrak : Usage Analysis of an Electronic Toll Collection System, Transportation Journal, 46 (1), Winter 2007, 51 - 61 (with Hector Bedolla and Ramesh Bollapragada).
Strategic Opportunities at the Intersection of Globalization, Technology and Lifestyles, Handbook of Business Strategy, Emerald Group Publishing, 2006 (with Jakki Mohr and Stan Slater).
Marketing High-Technology Products and Innovations, Third Edition, Pearson Prentice Hall: Upper Saddle River, New Jersey, 2005 (with Jakki Mohr and Stan Slater).

Honors and Awards

Panelist, VC/Startup Office hours, Social Media Week, San Francisco, February 16, 2012.
Cited in CNN Tech blog article, 2011.
Fulbright Specialists Grant in Business Administration, 2009.
Interview on local TV NBC11, 5/12/06.
Overall Professor of the Year Award, College of Business, San Francisco State University, 2004-2005.
Outstanding Paper Award for 2002 for the article, Managing The Paradox of Inter-firm Learning: The Role of Governance Mechanisms, Journal of Business and Industrial Marketing, 17 (4 ), 282-301, 2002 (with Jakki Mohr).