Hannu Seristö 교수 상세 프로필

Hannu Seristö  사진
Hannu Seristö

Full tenured Professor of International Business,
Vice President (External Relations), Aalto University


International Business

Global Marketing


D.Sc. (Econ.), 1995 Helsinki School of Economics (HSE), research done as visiting doctoral student at the College of Aeronautics, Cranfield University (U.K.) in 1993-94. Thesis Airline Performance and Costs: an Analysis of Performance Measurement and Cost Reduction in Major Airlines.

Lic.Sc. (Econ.), 1993 HSE, majoring in International Business with thesis Strategies of Airlines in the Deregulated European Competitive Environment.

M.Sc. (Econ.), 1987 HSE, majoring in International Business.

Employment history
Aalto University (2015 - )
Vice President, External Relations.

Aalto University (2009 - 2014)
Vice President: international and corporate relations, enhancement of innovation and entrepreneurship, executive education.

Helsinki School of Economics (1995 - )
• Vice Rector 2007-2009.
• Tenured Full Professor in International Business from 2002. Teaching and research supervision in International Business, particularly in the area of European Union, international strategies and international marketing management.
• Jean Monnet Professor in International Business 1996 to 2002.

Polar Electro Oy (2004-2005, on leave from professorship)
• Vice President of Marketing. Global responsibility for marketing. Sales 200 million dollars. World leading company in sports consumer electronics.

Suunto Oy (1989-91)
• Sales and Export Manager. Exports to over 100 countries. World leader in compasses and diving computers.

McKinsey & Co., Inc. (1988-89)
Management consultant, Stockholm and Helsinki offices.

Finnair (1987-88)
Marketing Research Analyst, international markets. Planning and analysis of global marketing activities.
Seristö, H. (2008): The Stockmann Department Store Penetration of Russia. Pp. 174-183 in Successfully Doing Business/Marketing in Eastern Europe by Kirpalani, M., Garbarski, L. and Kaynak, E. Routledge, New York.

Kleymann, B. and Seristö, H. (2008): Levels of Airline Alliance Membership: Balancing Risks and Benefits. In Lawton, T.: Strategic Management in Aviation. Ashgate Publishing, Aldershot, U.K. (forthcoming)
Paukku, M. and Seristö, H. (2008) Coopetition Amongst Friends: Social capital and risk reduction in strategic alliances, Conference paper presented at the European Institute for Advanced Studies in Management (EIASM) 3rd Workshop on ‘Coopetition’ Strategy 2008– February 7-8, Madrid, Spain.
Vauhkonen, S. and Seristö, H. (2008): A Geographical Approach to Alliance Networks in the Airline Industry. Proceedings of the Air Transport Research Society Annual Conference, University of the Aegean, Athens.

Seristö, H. (2008): Book review on Airline Choices for the Future: from Alliances to Mergers by Iatrou, K. and Oretti, M. Journal of Air Transport Management 14 (2008), Elsevier.

Patten, R. and Seristö, H. (2008): Familiar experiences in another culture, or, it isn’t what I thought it would be: the Hesburger case. Conference Proceedings of the World Association for Case Method Research & Application Annual Conference, Munich, Germany.
Ilva, T. and Seristö, H. (2007): The Role and Value of Customer Relationship Management in Low Cost Airline Operations. Conference Proceedings of the Air Transport Research Society Annual Conference, University of California, Berkeley.

Darling, J., Gabrielsson, M. and Seristö, H. (2007): Enhancing contemporary entrepreneurship: a focus on management leadership. European Business Review, Vol. 19 (1), 2007, pp. 4-22. (This article won the “2008 Outstanding Paper Award” of the Emerald Group Publishing, as the best article in European Business Review.)

Seristö, H. (2006): Kansainvälinen liiketoimintaosaaminen osana suomalaista kilpailukykyä. (International business competence as part of Finnish competitiveness) In Lehtinen U. & Mittilä T. (Eds.): Liiketoimintaosaaminen kilpailukykymme keskiössä. Kauppatieteellinen yhdistys, pp: 216-223.

Seristö, H. and Ronkainen, I. (2006): Polar-adidas –case. In Czinkota, M. & Ronkainen, I., International Marketing, 8th ed. Thomson Publishing, pp. 308-312.

Darling, J., Seristö, H. and Gabrielsson, M. (2005): Anatomy of Crisis Management: A Case Focusing on a Major Cross-Cultural Clash within DaimlerChrysler. The Finnish Journal of Business Economics, 3/2005, pp. 343-360.