Kim, Bo Young (김보영) 교수 상세 프로필

Kim, Bo Young (김보영) 사진
Kim, Bo Young (김보영)
Affiliation
Professor, Seoul School of Integrated Sciences & Technologies
Areas of Interest
Marketing, Service Design, Consumer Behavior, Branding, CSV, Startup
Courses
Research Methodology, Case Study Methodology, Creativity Management
Education

2005~2008 Brunel University Design Management Ph.D.

2000~2002 M.A. in Design Management, Ewha Womans University

1996~2000 B.A. in Visual Information Design, Ewha Womans University

Experience

2013. 3. ~ Present
Associate Professor of Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul, Korea.
2008. 11. ~ 2013. 2.
Assistant Professor of Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul, Korea.
2006. 9 ~ 2007. 8.
Demonstrator of Engineering & Design School at Brunel University, London, U.K.
2004. 1. ~ 2005. 8.
Team Manager of Consulting Department in IDS & Associates Consulting, Seoul, Korea.
2001. 12. ~ 2003. 12
Senior Researcher for Design & Brand Management Department in Institute for Industrial Policy Studies,
Seoul, Korea.

Published Journals

Kim, B. S. & Kim, B. Y. (2019). The effect of service attributes in Korean marine transportation services, Journal of Distribution Sciences, 17(12), 43-54.
Park, K. S. & Kim, B. Y. (2019). Building the Security Function Point Method for Web Application Vulnerability Remediation, International Journal of Recent Technology and Engineering, 8(4); doi:10.35940/ijrte.D8948.118419.
Song, S. J. & Kim, B. Y. (2019). Culture and art education to promote cultural welfare of civil society, Social Sciences, 8, 322; doi:10.3390/socsci8120322
Kim, B. S. & Kim, B. Y. (2019). The effect of selection factors of marine transportation service on transaction continuity, Journal of Asian Finance, Economics and Business, 7(1), 213-224.
Yoon, D. Y. & Kim, B. Y. (2019). The effects of core self-evaluation factors of female salesperson on sales performance, Journal of Distribution Sciences, 17(11), 5-15.
Yoon, K. H., Kim, B. Y., & Eom J. G. (2019). The effects of job crafting on career success of multinational corporations’ employee, Journal of Asian Finance, Economics and Business, 6(4), 209-221.
Lee, Y. S. & Kim, B. Y. (2019), The effects of career orientations on entrepreneurial satisfaction and business sustainability, Journal of Asian Finance, Economics and Business, 6(4), 231-244.
Lee, M. K., Marko Majer, & Kim, B. Y. (2019). Critical factors affecting sustainable success of social service system, Journal of Open Innovation, 5, 77; doi:10.3390/joitmc5040077.
Lee, M. K., Marko Majer, & Kim, B. Y. (2019). The social welfare service delivery system to reinforce sustainable social participation, Social Sciences, 8, 258; doi:10.3390/socsci8090258.
Lee, Y. S. & Kim, B. Y. (2019). Business sustainability of start-ups based on government support: An empirical study of Korean start-ups Sustainability, 11, 4851; doi:10.3390/su11184851.
Bae, J. T., Kim, B. Y. & Oh, S. H. (2019). The effects of brand value of oriental medicine cosmetic on purchase intention, Journal of Asian Finance, Economics and Business, 6(1), 105-117.
Yoo, S. K. & Kim, B. Y. (2019). The effective factors of cloud computing adoption success in organization, Journal of Asia Finance, Economics and Business, 6(1), 215-227.
Bae, J. T., Kim, B. Y. & Oh, S. H. (2019). The effects of purchase intention of oriental medicine cosmetics on selection and brand asset attributes, Journal of Distribution Sciences, 17(1), 73-87.
Nam, G. W, Kim B. Y. & Carnie, B. W. (2018). Service open innovation: design elements for the food and beverage service business, Journal of Open Innovation, 4(4), 53; doi:10.3390/joitmc4040053.
Kim, B. Y., Kim H. J. & Jeon, Y. O (2018). The Critical Success Factors of Design Startup Business, Sustainability,10(9),2981; doi.org/10.3390/su10092981.
Yoo, S. K. & Kim, B. Y. (2018). A Decision-making model to Adopt Cloud Computing System, Sustainability, 10(8), 2952; doi:10.3390/su10082952.
Min, H, K, Cho, D. S. & Kim, B. Y. (2018). Creating Shared Value based on Relational Benefits: A Case of Korean CJ group's Project in Vietnam, International Journal of Management Cases, accepted to 20(2), 45-68.
Kim, J. H & Kim, B. Y. (2018). Personal Media as Cultural Intermediaries, YouTube Channel: Korean Englishman, Journal of The Korea Contents Association, accepted to 18(6), 50-63.
Yoon, K. H., Oh, S. H. & Kim, B. Y (2018). A Study on the Effects of Personal Efficacy, Growth Need, and Job Challenge on the Success of Multinational Companies, Yonsei Business Review, 55(2) 1-24.
Kim, B. Y. & Kim. H. J. (2018). Sustainable innovation of design industry by startup business: cases and issues in the Korean design industry, Archives of Design Research, 31(2), 51-65.
Kim, M. S., Kim, B. Y. & Oh, S. H. (2018). Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility, Sustainability, 10(4), 1104; doi:10.3390/su10041104
Lee. S. M,, Kim, J. N. & Kim, B. Y. (2018). A Case Study on Korean Wave-based Cultural Marketing Strategy to Enter the Global Market, Asia Pacific Journal of Small Business, 39(4), 135-158.
Yoon, K. H., Oh, S. H. & Kim, B. Y (2018). The Influence of Job Insecurity on Career Commitment and Attitude in Multinational Corporations, Journal of Business Applied Business Research. 34(1) 81-98.
Joo, S.Y. & Kim, B. Y. (2017). The Effect of Organizational Mecenat Interests on Individual Mecenat Interests, Participation, Organizational Trust, Commitment, Loyalty, Journal of The Korea Contents Association, 17(10), 145-156.
Joo, S.Y. & Kim, B. Y. (2016). The Effect of Mecenat Interests and Participation, Attachment on Employee’s Emotional Fellowship, Relationship, Concentration, Review of Culture & Economy, 19(3), 111-136.
Lee, B. S. & Kim, B. Y. (2016). An Experience Marketing Strategy for Enhancing Customer Service in Multi-Functional Food Service and Culture Space: Focused on CJ Foodworld Case, Journal of Service Management, 17(5), 249-279.
Lee, H. S. & Kim, B. Y. (2016). The Effect of Harmonious Passion and Concentration on Perceived Performance: Based on Comparison Analysis by Strength Use Groups, Journal of The Korea Contents Association, 16(20), 781-793.
Lee, H. S. & Kim, B. Y. (2016). Impact of Strength Use on Perceived performance and Life satisfaction: Focusing on the mediating effects of harmonious passion, positive feelings and concentration, Organization and Personnel management Research, 40(4), 69-94.
Oh, S. H. & Kim B. Y. (2016). The Effect of Individual Motivation and Organization Supporting Factors on Knowledge Sharing, Satisfaction and Learning Transfer in Community of Practice(CoP) of R&D department, Korean Journal of Business Administration, 29(10), 1431-1457.
Kim, T. H. & Kim, B. Y. (2016). The Effects of Environmentally-friendly Agricultural Product Brand Value on Brand Satisfaction, Trust and Loyalty, Journal of Distribution Science, 14(5), 59-70.
Oh, S. H. & Kim B. Y. (2016). The Effect of Personal, Interacting, Support and Environmental Factors on Knowledge Sharing and Learning Transfer in Community of Practice of R&D Department: Focused on L Electronics, Journal of Korean HRD Research, 11(1), 81-107.
Suh, Y.G, Kim, B. Y. & Moon, Y. J. (2016). Consumer Purchasing Intention and Corporate Brand Aura, Korean Society of Consumer Studies, 27(1), 27-47.
Moon, G.W. & Kim, B. Y. (2015). B2B Brand Marketing Strategy of Global Enterprises, Journal of Design Management, 6(2), 1-14.

Jo, I. U. & Kim, B. Y. (2015). A Comparative Study on Differentiation Strategy of Korean Banks to Support Small-Loan Finance During Chonsei Price Increase, Korea Management Consulting Review, 15(3), 57-72.
Oh, S. H. & Kim B. Y. (2015). Change Management Strategy through the English Common Language Project of a Global Company, Korea Business Review, 19(2), 1-33.
Jo, I. U. & Kim, B. Y. (2015). The effect factors affecting lease guaranteed loan on lease market fluctuation by time series analysis model, Journal of the Korea Contents Association,15(6), 45-56.
Oh, S. H. & Kim B. Y. (2015). The Analysis on CoP Research Trends for Learning Organization Culture and Learning Transfer, Association for Enterprise Case Studies, 10(2), 1-25.
Bae, B. O. & Kim B. Y. (2015). A Case Study on Education Service Quality for the Experts of Electric Power Industry, Association for Enterprise Case Studies, 10(1), 1-25.
Kim, B.Y. & Jung, Y. I. (2015). Analyzing the Leadership and Core Competencies of Global Corporate Design Leaders, Journal of Design Management, 6(1), 30-45.
Kim, B. Y. & Park, M. R. (2015). An effect of credit card's leisure service relation benefit on consumer service satisfaction and maintenance intention, Journal of Service Management, 16(1), 125-146.
Kim T. H. & Kim B. Y. (2015). Choice-based conjoint analysis of consumer preferences for health food attributes focused on vitamin C supplements, Journal of Distribution Science, 13(3), 79-92.
Bae. B. Y & Kim, B. Y. (2015). A case study on educational service quality for the experts of electric power industry, Korea Association for Enterprise Case Studies, 10(1), 1-25.
Lee. S. G & Kim, B. Y. (2015). Mobile wallet service development to vitalize smartphone banking: focusing on Hana Bank’s NWallet, Korea Business Review, 19(1), 157-186.
Shin. D. M. & Kim, B. Y. (2014). Consumption attribute value estimation of digital music contents service by conjoint analysis, Journal of the Korea Contents Association, 14(12), 924-934.
Park. B. T & Kim, B. Y. (2014). A Case Study of Satisfaction Management of Seoul St. Mary's Hospital of the Catholic University of Korea, Korea Association for Enterprise Case Studies, 9(3).
Song, Y. S. & Kim, B. Y. (2014). Enhancing marketing function by introducing balanced scorecard model in IT service: focused on Microsoft’s case, Journal of Service Management, 15(4), 19-40.
Suh, Y. G. & Kim, B. Y. (2014). DBRQ model development to measure image intangible assets of a firm, Journal of Product Research, 34(4), 13-26.
Shin. D. M. & Kim, B. Y. (2014). Price sensitivity analysis of music contents to price discrimination in online music service: based on service platform, compression system, and contents type, Journal of Service Management, 15(3), 96-112.
Ro. E. J & Kim, B. Y. (2014). The effect of market orientation on social media marketing performance in Korean financial institutions, Journal of the Korea Contents Association, 14(5), 1-15.
Kim. B.M. & Kim, B. Y. (2014). Brand development and marketing strategy of Korea traditional craft products, Journal of Commodity Science and Technology, 32(2), 38-57.
Kim. H.A. & Kim, B. Y. (2013). An integrated marketing strategy of pop-up store and POE media strategy, Design Management, Journal of Design Management, 4(1), 15-27.
Kim. H. & Kim, B.Y. (2013). A study on the launching strategy of a new brand in soft drink market in Korea, Journal of Design Management, 4(1), 39-54.
Ro, E. J. & Kim, B. Y. (2013). The analysis on social network service research trends for convergence service, Business Management Research, 6(2), 15-37.
Kim, B. Y., Kang, L.H, & Lim, J.H. (2013). Design-driven service innovation, Design Management Review , 24(3), 50-57.
Suh, Y. G. & Kim, B. Y. (2013). Power components of corporate image intangible assets based on design, brand, and reputation, Journal of Korean Society of Design Science , 26(2), 235-253 (Korean).
Kim, B. Y. (2012). Exploring growth channel of In-house design organization on revolutionary approach: A comparison between manufacturing and service companies, Journal of Commodity Science and Technology, 30(5), 31-44 (Korean).
Hwang H. S. & Kim, B. Y. (2012). The influence of brand personality and brand behavior on Cheonggyecheon as a leisure space, Journal of Digital Interaction Design , 11(3), 63-74 (Korean).
Cho, J. S. & Kim, B. Y. (2012). Knowledge management strategy of a franchise business: The case of a Paris Baguette Bakery, Journal of Distribution Science, 10(6), 39-53 (Korean).
Lee, J. W. & & Kim, B. Y. (2012). Customer sensory image and preference analysis of calligraphy to brand logotype, Journal of Korean Society of Design Science, 25(2), 115-124 (Korean).
Kwun, Y. W., Im, C. S., & Kim. B. Y. (2012). The critical success factors of global business strategy for semiconductor foundry company: Focused on TSMC, Journal of Korea Research Association of International Commerce, 12(2), 95-129 (Korean).
Baik, C. K. & Kim, B. Y. (2012). A case study of internal marketing activities for client satisfaction management: focused on Lala Veterinary Hospital, Korea Association for Enterprise Case Studies, 7(1), 1-24 (Korean).
Baik, C. K., Shin, C. H. & Kim, B. Y. (2012). Critical factors affecting successful client satisfaction management of companion animal hospital, Journal of Veterinary Clinics, 29(1), 46-54 (Korean).
Ro, E. J. & Kim, B. Y. (2012). A case study of the relationship oriented social media marketing strategy in Korean banking service sector, Journal of the Korea Contents Association, 12(1), 460-475 (Korean).
Cho, H.O. & Kim, B.Y. (2011). The marketing strategies to improve brand image of web portal sites, Journal of Creative Management, 4(2), 1-29 (Korean).
Cho, S.S.. & Kim, B.Y. (2011). A case study on ethics management action programs based on SPICE model: Focusing on POSCO Power, POSRI, 11(3), 5-35 (Korean).
Kim, B. Y. & Park, J. W. (2011). Improving waiting service through digital interaction design for restaurant business, Journal of Commodity Science and Technology 29(5), 43-56 (Korean).
Cho, J.S. & Kim, B.Y. (2011). A case study of assessment system for building organizational performance-based culture, Korean Academy of Human Resource Management, 18(2), 161-190 (Korean).
Kim, B.Y. & Back, J.H. (2011). Leading the market with design thinking and sensibility, Design Management Review, 22(3), 78-87.
Kim, J.I., Kang, H.S., & Kim, B.Y. (2011). Preference analysis of typography design on fashion products, Journal of Korean Society of Design Science, 24(2), 243-254 (Korean).
Hwang, H.Y. & Kim, B.Y. (2010). Building the successful marketing strategy of dessert brands in the food service industry, Journal of Commodity Science and Technology, 28(6), 13-28 (Korean).
Kim, B. Y., & Kim, S. A. (2010). Exploring the extension and implementation approach of sustainable design concepts: A comparative case analysis of two global companies, Journal of Korean Society of Design Science, 23(4), 298-302 (Korean).
Kim, B. Y., & Lee, J. H (2010). Managing experience design of an internet company, Design Management Review , 21(3), 26-35.
Yi, Sunny, Kim, B. Y., & Seo J. A. (2010). A study on service design in the airline industry: A case of Virgin Atlantic Airways, Journal of Commodity Science and Technology, 28(4), 79-95 (Korean).
Kim, B. Y. (2010). Design-driven strategy of lifestyle hotel, The Journal of Women and Management, 2(2), 45-66 (Korean).
Kim, B. Y. (2010). Design foresight tools to future leading products: On foresight practices of global companies, Journal of Design Management, 1(1), 35-48.
Kim, B. Y. (2010). Contingency approach for organizing the corporate design units, Journal of Digital Interaction Design, 9(1), 28-43.
Kim, B. Y. (2010). A comparative study of critical success factors for design management within the paradigm shift, Journal of Commodity Science and Technology, 28(2), 31-44 (Korean).
Kim, B. Y. (2009). Emergent patters of design management, Journal of Creative Management, 2(1), 56-82.
Mozota, B.B.D., & Kim, B.Y. (2009). Managing design as a core competency: Lessons from Korean, Design Management Review, 20(2), 67-77.
Kim, B. Y., & Jung, S.N. (2009). Design management of SMEs, Journal of Korean Society of Design Science, 22(3), 261-272 (Korean).

Kim, B. Y., & Kang, B. K. (2008). Cross-functional cooperation with design team in NPD, International Journal of Design, 2(3), 43-54.
Lee, W. S. & Kim, B. Y. (2008). Design by KTF: A telecoms case study. Design Management Review, 19(1), 53-58.
Kim, B. Y. (2004). A study on the type structuring of design business for the professional system establishment, Design Studies of KSDS, 17(2), 17-26 (Korean).
D. Proceeding Papers
Kim, B. Y. & Kim, S. A. (2013). Design consulting support project of the industrial specific for SMEs, The Conference on Commodity Science and Technology, Korea.
Ro, E. J. & Kim, B. Y. (2011). A case study of the relationship oriented social media marketing strategy in Korean banking service sector, The 18h Conference on Korea Academic Society of Business Administration, Korea.
Holland, R., Kim, B. Y., Kang, B. K., & Mozota, B.B.D. (2007). Design education for cross-functional cooperation in NPD, The 9th International Conference on Engineering and Product Design Education, Institution of Engineering Designers and The Design Society, U.K. (ISBN 978-0-9553942-1-8, pg99-104).
Holland, R., Tarbox, A., Kim, B. Y., Wynn, L. (2007). Managing design graduates, The 9th International Conference on Engineering and Product Design Education, Institution of Engineering Designers and The Design Society, U.K.
Kim, B. Y., Kim, J. B., & Holland, R. (2007). A design-based innovation strategy for the hotel industry, The International Conference on Inclusive Design: Include 2007, Royal College of Art, U.K.
Kim, J. B., Kim, B. Y., & Holland, R. (2006). Creative design strategies of European lifestyle hotels, The International Conference on Strategic Innovation and Creativity in Brand & Design Management, DMI & IPS, Korea (Research Poster).
Kim, S. H., & Kim, B. Y. (2005). Corporate innovation & design outsourcing strategy, The International Conference on Design Entrepreneurship, Sweden.
Park, I. C., Cho, D. S., & Kim B. Y. (2005). A case study on the innovation management of Ye dental clinic, The 12th Conference on Korean Academic Society of Business Administration, Korea.
Moon, K. H., Cho, D. S., & Kim, B. Y. (2005). A case study on the sustainability management of Yu-Han Kimberly, The 12th Conference on Korea Academic Society of Business Administration, Korea.
Kim, J. Y., Kim, B. Y., & Kim, J. Y. (2004). A study on the design leadership, The Conference on Korean Society of Design Science, Korea.
Cho, D. S., Suh, I. Y., & Kim, B. Y. (2004). A study on the total image management to enhance the corporate image, The Periodical Conference on Korean Society of Design Science, Korea.
Kim, B. Y. (2002). A study on the classification in company type by in-out system stylization of design management, The Periodical Conference on Korean Society of Design Science, Korea.

Authored Books

* Published Books
Kim, S. A., Kim, B. Y., & Park, S. K. (2010). Sustainable design, DKDC Press: Korea
Lee, J. W. & Kim, B. Y. (2007). Design marketing, Book 21 Press: Korea
Cho, D. S. & Kim, B, Y. (2006). Design revolution in new renaissance era, Hans-media: Korea (The Recommended Book of the National Academy of Sciences, Republic of Korea, 2006).

* Translated Books
Kim, B. Y. & Lee, W. S. (2011). Design in Business by Margaret Bruce & John Bessant, Daewoong: Korea
Kim, B. Y. (2010). Design-driven innovation by Roberto Verganti, Hans-media: Korea
Kim, B. Y. & Cha, K. E. (2008). Design management by Brigitte Borja de Mozota. DesignNet: Korea (Sponsored by KIDP)

Academic Honor and Award
Recorded in Marquis Who’s Who in the World (2019)
Best Paper, The Sixth KBR(Korean Business Review) Best Paper Award of the Korean Academic Society of Business Administration(KASBA) (2016)
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