home About aSSIST President
  • 대학정보공시
  • blog
  • facebook
  • youtube
  • iinkedin
  • 뉴스레터
  • print
서울과학종합대학원 총장 사진
As the tenth President of the Seoul School of Integrated Sciences & Technologies
(aSSIST University),
I would like to welcome you all.

aSSIST University was founded in 2004 as the first-ever school in Korea that exclusively offers master’s and doctoral business administration programs. It is at the cutting edge of graduate business education in Korea and has grown steadily in every respect past two decades.

The school is particularly noted for its international collaborations. Students can earn dual degrees through the university’s partnerships with world-class institutions, including Aalto University in Finland; Franklin University Switzerland and Business School Lausanne, both in Switzerland; Birkbeck, University of London in the U.K.; and the State University of New York at Stony Brook in the U.S.

The recent launch of the Seoul AI School, aSSIST University is a testament to our commitment to AI talent development, as well as to our being the first mover in the face of challenges, embracing change and seizing new opportunities.

There is growing concern and talk that universities are on the brink of crisis. The so-called demographic cliff is often blamed for it. The population of traditional college-age students is indeed shrinking, but the rising life expectancy underscores the necessity and importance of education at all ages. Universities are also facing increasing criticism that their curricula increasingly fail to meet the needs of ever-evolving society. Yet, this issue can be addressed by meticulously tuning university programs to the demands of the times.

Being a pinnacle of educational excellence, aSSIST University is unrivaled in effectively addressing those two challenges. As a specialized institution for master’s and doctoral programs under the banner of lifelong education, the university effectively reads and responds to the times and features an outstanding array of faculty, students, staff, and programs calibrated to the demands of the evolving modern society. More specifically, the university has the following distinctive strengths:

First, aSSIST University offers lectures of unmatched caliber. Universities typically draw on their in-house faculty for teaching, but aSSIST University invites distinguished guest lecturers from home and abroad as the needs arise.

Second, students at aSSIST University are extremely motivated. With a seasoned wealth of real-world experience, our students know deep in their hearts why they need to pursue their studies with the greatest fervor. Their passion for learning is elevated even further by aSSIST University’s strong emphasis on thorough and comprehensive education.

Third, the staff at aSSIST University exemplify excellence in service. The staff members in charge of lecture support assist professors, communicate with students, and engage in post-lecture discussions to ensure the on-going improvement of lectures.

Fourth, aSSIST University emphasizes interdisciplinary convergence in its programs. Notably, AI, which is today’s big thing and is shaping a new future for all, is incorporated into all of our subjects to varying degrees. This enables us to provide in-depth programs that are marked by a rich academic convergence and adeptly meet the demands of the new era.

Confucius famously stated, “At 15 my heart was set on learning; at 30 I stood firm; at 40 I had no more doubts.” This wisdom resonated over 2,500 years ago, but it no longer holds true today. Nobody is expected to academically stand firm within 15 years, and at the age of 40, individuals grapple with life’s overwhelming complexities and uncertainties more often than not. We can never expect to reach a destination in our quest for knowledge even after 15 years of study; a journey of lifelong education is now a new life style for everybody. In this new educational landscape, aSSIST University has been, and will remain, the most exemplary pioneer and innovator.

Bio Information on Incumbent President

Bio Information on Incumbent President
Name Hwy-chang Moon
Educational Background B.A. in English from Hankuk University of Foreign Studies
Master’s program completed in the College of Business Administration at Seoul National University
Ph. D. in Business Administration at the University of Washinton (international business and business strategy)
Career Milestones 10th President of aSSIST University (present)
Chair Professor at aSSIST University
Chairman of the Institute for Policy & Strategy on National Competitiveness (IPSNC)
Honorary Ambassador of Foreign Investment Promotion for Korea
Consultant to the United Nations Conference on Trade and Development (UNCTAD)
Professor Emeritus, Graduate School of International Studies at Seoul National University
Former Dean, Graduate School of International Studies at Seoul National University
Editor-in-Chief, Journal of International Business and Economy
Lectures (as full-time or guest lecturer) In Asia: Seoul National University, Keio University, Hitotsubashi University, and Beijing Normal University
In Europe: Helsinki School of Economics (currently known as Aalto University)
In the US: University of Washington, University of the Pacific, State University of New York at Stony Brook, and Standford University
Research Achievements & Awards Authored many books with prestigious foreign publishers such as Oxford University Press and Cambridge University Press; and published numerous papers in renowned international academic journals.
Honored to receive the Seoul National University Academic Research Award.
Consulting & Research Reports Provided consulting or drew up research reports for corporations (e.g., Samsung Electronics, KOTRA), international organizations (e.g., UNCTAD, the World Bank, APEC), national/local governments (South Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India), and universities (FUS Taylor Institute, Hankuk University of Foreign Studies, Ajou University, and Beijing Normal University)

Former Presidents