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Chang, Joongho
jhchang@assist.ac.kr |
Research Areas |
Teaching Areas |
| AI, Machine Learning, AI applications, Big Data Management, Data Analysis, Data Marketing, Digital Transformation, Customer Data Platform |
Value Proposition of AI, AI algorithms, Data Analysis, Machine Learning methodology, Big Data practice for enterprises, Business model development leveraging AI |
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Choi, Jinhee
jhchoi@assist.ac.kr |
Research Areas |
Teaching Areas |
| Lifelong Learning and Adult Education, Digital Technology and Emerging Learning, Popular Culture and Public Pedagogy, Informal Learning, Workforce Education and international migration |
Lifelong Learning and Adult Education, Adult Learning Theories, Educational Foundations, Research Approaches (Qualitative and action research), Corporate Culture Management |
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Hong Seng Phil
sphong@assist.ac.kr |
Research Areas |
Teaching Areas |
| Approaches AI, Security Engineering or Blockchain, for IT systems, modeling, development processes, operation, and consulting, Blockchain related Business Modeling & User Case, (Innovative business in digital Asset), Blockchain related System Design and Development (Smart Contract, Platform), Computing Architecture in Digital Business, Environment, ICT (Information, Communication and Technology), infrastructure, Privacy Act related Law, Regulation, and Technology, IoT Security, FINTECH Technology and Service, Digital Asset, Risk Management, Security Consulting |
AI Computing System, Blockchain, Security, Digital Business, Digital Finance / FinTech, Privacy Act, Related Computer Science Class |
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Huang, Fei
huangfei@assist.ac.kr |
Research Areas |
Teaching Areas |
| Corporate Strategy, Internationalization, M & A, Sustainability Management, Brand Management |
International Business Management, International Logistics, Multinational Enterprise Management, Brand Management & Storytelling, Strategy Management, Digital China, China&Korea Business Management. |
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Huang Minghao
mhuang@assist.ac.kr |
Research Areas |
Teaching Areas |
| Digital Transformation, Sustainability, Pattern & Design, Institutional Entrepreneurship, Triple Helix, Emerging Technology & Standards |
Research Methodology, Global Strategic Management, Business Planning, Digital Transformation, Personal and Organizational Growth |
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Joo Song Hyun
shjoo@assist.ac.kr |
Research Areas |
Teaching Areas |
| AI, AI Art & Digital Transformation, Fine Arts & Technology, Generative AI & NFT Art market |
AI & Art Interaction, AI Art Marketing, AI Art & Digital Transformation, AI Art algorithms, Culture Technology, Culture & Media Art, Digital Performance Planning and Design, Social Media and Culture, Digital Art & Cultural Heritage |
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Kim, Bo Young
bykim2@assist.ac.kr |
Research Areas |
Teaching Areas |
| Marketing, Service Design, Customer Behavior, Brand Management, Market Trend Sensing, Creative Thinking, Design Management |
Case Study, Research Methodology, Creative Management, Brand Marketing, Design Management |
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kim hyunjee
hjkim4@assist.ac.kr |
Research Areas |
Teaching Areas |
| Creative idea generation and Innovation, implementation management, Team dynamics and team working process, Knowledge Management, Cross-cultural team management, Virtual and AI/Robot-based working, environment, World’s Universities with Real Impact (WURI) |
Organizational Behavior, Human Resource Management, Organization Theory, Innovation Management, Team Management, Personal and Team Leadership, Research Methodology |
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Ko, Young Hee
yhko@assist.ac.kr |
Research Areas |
Teaching Areas |
| International Business & Strategy, Intellectual Property Management, Innovation & Entrepreneurship |
Strategic Management for AI & Data-powered Enterprise, Integrated Intellectual Property Management Strategy, Intellectual Capital Management for Sustainable Competitive Advantage, Qualitative Research Method in Management Studies |
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Lee, Kyung Geun
kglee@assist.ac.kr |
Research Areas |
Teaching Areas |
| Taxation on Financial Products and Institutions, Regulations on Capital Market and Investment Funds, Regulations and Taxation on Virtual Assets, Transfer Pricing / International Tax / International Trade and Investment, International Finance |
Foundation Nationale des Sciences Politiques, Docteur de I’Institut d’Etudes Politique en Sciences, Economiques, (Paris France), Ph. D. (2002), University of California at Berkeley, Haas School of Business, (USA), M.B.A. (1992), Seoul National University, Business Administration, (South Korea B.A. in) (1983) |
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Lee, Yun Cheol |
Research Areas |
Teaching Areas |
| Strategic Business Management, International Business Management |
Business Case, CSV Strategy, Global Innovation Strategy, Management Strategy, Research Methodology |
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Mun, Dal Ju
djmun@assist.ac.kr |
Research Areas |
Teaching Areas |
| Brand Strategy for Change Consumer Behavior, Marketing Strategy for Sales Performance, Disruptive Innovation in Marketing, Corporate Brand Marketing Consulting |
Brand Management Strategy, Digital Marketing, Method of Digital Transformation, Latest Marketing Issues Solution |
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Oh, Taeyeon
tyoh@assist.ac.kr |
Research Areas |
Teaching Areas |
| Big Data Analysis, Sports Analytics, Media Industry, e-Sports and Metaverse |
Sports Marketing, Sports Media, Big Data Analytics, Sports Analytics |
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Park, Cheong Yeul
cypark@assist.ac.kr |
Research Areas |
Teaching Areas |
| Research Methodology, Cultural Psychology, Positive Psychology, Organizational behavior |
Research Methodology, Understanding of Statistics, Emotional Intelligence, Organization and Commitment, Psychology of Leisure |
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Shin, Ho Sang
hsshin@assist.ac.kr |
Research Areas |
Teaching Areas |
| System Dynamics, Strategy, Future Study, Asset Management |
Advanced Technologies, System Dynamics, Business Simulation Game |
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Shin Je Goo
jgshin@assist.ac.kr |
Research Areas |
Teaching Areas |
| Leadership & Coaching, Decision Making, Human Resource Management, Human Resource Development |
Personal and Organizational Leadership, Hubris Leadership |
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Yi Eojin
ejyi@assist.ac.kr |
Research Areas |
Teaching Areas |
| Digital health, FinTech, Polar & Space Science |
Healthcare Engineering, Hospital Management, Facial Studies |
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Yim, Hyosook
hsyim@assist.ac.kr |
Research Areas |
Teaching Areas |
| System Dynamics, Environmental and Energy Policy, Stakeholder Management |
Systems Thinking, System Dynamics Modeling, Sustainability Science |
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Yin, Wenyan
wyyin@assist.ac.kr |
Research Areas |
Teaching Areas |
| Foreign Direct Investment, Global Value Chain, Global Business Strategy, National Competitiveness, Korean, Chinese, and Other East Asian Economy and Business |
Foreign Direct Investment, International Business Strategy and Competitiveness |
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About aSSIST
Faculty
